Marketing Blog

The nation is taking on the pandemic – one mile at a time.

The nation is taking on the pandemic – one mile at a time.

Five nations have teamed up to inspire rural communities to take to the countryside to help improve their mental health. Launching today (12 October) to coincide with #AgMentalHealthWeek, the challenge, #Run1000, is calling on people to sign up to be part of one of...

Discover your future as a young rural change maker

Discover your future as a young rural change maker

Rural young people are being encouraged to sign up for the Young Rural Change Makers Programme, focused on leadership and enterprise skills, being, run by the Rural Youth Project.  The five-week, participative training initiative has been designed to support young...

Scotland’s food story backed by blockchain

Scotland’s food story backed by blockchain

There’s a great podcast called Flash Forward, it covers concepts of tomorrow, such as superfast healing bandages, getting paid for your personal data and the future of diplomacy if leaders couldn’t lie. In today’s reflection I’m doing my own flash forward to how...

Visions of 2050

Visions of 2050

While 2050 may seem a long way off at the moment, it is clear that the changes we make now are important in shaping our future and what life will ‘look like’ for the next generation, and the one to follow that. To help us start thinking about the legacy we’re leaving...

Our young people may just be OK

Our young people may just be OK

One of the big concerns for many countries, including our own, is that the global pandemic will increase the migration of young people away from our countryside. I’m more hopeful that, with local community support, they will find ways to stay and evolve our rural...

Connection and camaraderie key for farming post Covid-19

Connection and camaraderie key for farming post Covid-19

(Scroll to the bottom to watch the full webinar) • Six international young farmers came together for a webinar to discuss 'what next' for food and farming • Topics debated included the vulnerabilities of global supply chains, agricultural labour, GM crops, and young...

Logan takes the top spot in QMS Farm Kid Diaries competition

Logan takes the top spot in QMS Farm Kid Diaries competition

Spanning topics from calving to cropping and lambing to planting, Quality Meat Scotland (QMS) launched a farm diary video series, with the support of our team at JCM&Co, to connect country kids with their city counterparts, supporting home schooling during...

The UK has been food insecure since the eighteenth century

The UK has been food insecure since the eighteenth century

The Covid pandemic has brought the realities of the UK’s dependence on global, just-in-time, food supply chains into the consciousness of almost every household. So, it’s really no surprise that, as we start to emerge from our lockdown cocoons, food security is a...

Top tips to get your events website off the ground

Top tips to get your events website off the ground

With face-to-face events unable to go ahead for the foreseeable future, organisations are increasingly turning to digital platforms to deliver new experiences for their audience. This means that with more and more online events popping up, it is essential that your...

Close to 50,000 show area visitors attend Greatest Online Ag Show

Close to 50,000 show area visitors attend Greatest Online Ag Show

The Jane Craigie Marketing team are delighted to have supported in a voluntary capacity, The Greatest Online Agricultural Show with strategic planning and communications. Read more about the success of this fantastic virtual event below: Over 5,000 unique visitors...

French baguettes recipe by Murielle Mollie

French baguettes recipe by Murielle Mollie

This Monday’s Coffee and Cake zoom session, took a slightly different format and was instead titled ‘Coffee and Bread’. BASF’s Cereal Fungicide Campaign Manager, Murielle Mollie kindly shared her delicious baguette recipe with us, which kick started a challenge...

Meet Laura

Meet Laura

We are very pleased to have strengthened the JCM&Co team with the appointment of Laura McCulloch, who will be working out of the Dumfries and Galloway office. To find out a little more about our new team member, read Laura's Q&A introduction below: Q: Where...

Caramel Slice

Caramel Slice

A favourite sweet treat of Alana’s, this caramel slice is something she looks forward to anytime she returns home to Australia. Follow this guide to find out for yourself just how good it is! Ingredients: Base: • 1 cup of plain flour • 1 cup of brown sugar • 1 cup of...

Making video visions visible

Making video visions visible

‘Bringing stories to life digitally’ was the focus of the latest Monday morning JCM Coffee and Cake catch up. During this current pandemic, we’re all immersed in the ‘zoom boom’ and digital craze. One thing which is sought more than ever before is online video...

Tips on how to knit

Tips on how to knit

Pip is Head of Crop Campaign Marketing at BASF and shared her top tips on how to get started with knitting. There comes a point in everyone’s life when they need a hobby; this happened to me a couple of years ago.  Not sure where to begin we popped to Hobby Craft and...

Coronation chicken pie

Coronation chicken pie

A favourite in Becca's household, this pie is worth the effort! Ingredients 6 boneless, skinless chicken thighs 1 tsp ground turmeric large piece ginger peeled and finely grated 1 tsp cumin seeds 3 tbsp korma curry paste 400ml can coconut milk 400g spinach 60g dried...

Sharing your story on social media

Sharing your story on social media

With Facebook now the virtual auction market for pedigree bulls and Instagram stories educating the public on the highs and lows of lambing season, our farming industry has taken the countryside to social media for a powerful connection between customers, farm...

Communicating in times of crisis

Communicating in times of crisis

Instagram images from Rural Solutions When times are tough, it can be tempting for businesses to batten down the hatches and concentrate on survival. It can also be difficult, at sensitive times like this, to know how to communicate with clients and customers, but...

Building your e-news community

Building your e-news community

We're proud that our JCM & Co Coffee and Cake Zoom calls have inspired our clients to think differently about aspects of their business - such as the humble community e-newsletter - that are often forgotten. At our recent coffee and cake meeting, we focussed on...

JCM & Co Bedside Table

JCM & Co Bedside Table

If you’re a book worm like us and have an evergrowing pile of books on your bedside table, you’ve come to the right place! 

Below is a collection of books we’ve loved or are currently reading:

Ice-cream Recipe

Ice-cream Recipe

Jane’s ice-cream is a firm favourite in the Aberdeenshire office. Paired with a waffle cone and a sunny day makes for a perfect combination.

In conversation with Ochre and Wood

In conversation with Ochre and Wood

During lockdown, we’re focusing on bringing the outside, well…inside.

We caught up with Mike Whittall from Ochre and Wood about the incredible Scottish bespoke handmade furniture they make.

Love your birds

Love your birds

Wild birds are one of the most joyful things about our countryside and our team is encouraging you to enjoy and care for them in your own gardens. A little bit of love – feeding them and putting up nest boxes – can create vibrant communities of songbirds, and the...

India’s five million stray cows

India’s five million stray cows

I have stored away many memories from the trip, but I think the most enduring one will be the number of stray cows wandering around the towns and countryside of Uttar Pradesh, India’s biggest and most politically important state.

Top tips for working from home

Top tips for working from home

With virtual offices across Scotland, we at JCM & Co are well practised in creating a productive ‘work from home’ environment. Here are some of our top tips to make your transition to a virtual office a little easier.

Covid-19: A View From the Country

Covid-19: A View From the Country

Our guest blog this month comes from Associate Director at Rural Solutions and the principal of the Capheaton Estate in Northumberland, Willy Browne-Swinburne, who offers some positive reflections at this extraordinary time. Coronavirus, as I write, is the single most...

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