Marketing Blog

(Scroll to the bottom to watch the full webinar) • Six international young farmers came together for a webinar to discuss 'what next' for food and farming • Topics debated included the vulnerabilities of global supply chains, agricultural labour, GM crops, and young...

Spanning topics from calving to cropping and lambing to planting, Quality Meat Scotland (QMS) launched a farm diary video series, with the support of our team at JCM&Co, to connect country kids with their city counterparts, supporting home schooling during...

The Covid pandemic has brought the realities of the UK’s dependence on global, just-in-time, food supply chains into the consciousness of almost every household. So, it’s really no surprise that, as we start to emerge from our lockdown cocoons, food security is a...

With face-to-face events unable to go ahead for the foreseeable future, organisations are increasingly turning to digital platforms to deliver new experiences for their audience. This means that with more and more online events popping up, it is essential that your...

The Jane Craigie Marketing team are delighted to have supported in a voluntary capacity, The Greatest Online Agricultural Show with strategic planning and communications. Read more about the success of this fantastic virtual event below: Over 5,000 unique visitors...

This Monday’s Coffee and Cake zoom session, took a slightly different format and was instead titled ‘Coffee and Bread’. BASF’s Cereal Fungicide Campaign Manager, Murielle Mollie kindly shared her delicious baguette recipe with us, which kick started a challenge...

We are very pleased to have strengthened the JCM&Co team with the appointment of Laura McCulloch, who will be working out of the Dumfries and Galloway office. To find out a little more about our new team member, read Laura's Q&A introduction below: Q: Where...

RURAL and agrifood marketing agency Jane Craigie Marketing has strengthened its team with the appointment of Laura McCulloch as Account Executive and Staff Writer. Working out of the Dumfries and Galloway office, Laura, who recently completed a BA Hons Journalism...

A favourite sweet treat of Alana’s, this caramel slice is something she looks forward to anytime she returns home to Australia. Follow this guide to find out for yourself just how good it is! Ingredients: Base: • 1 cup of plain flour • 1 cup of brown sugar • 1 cup of...

‘Bringing stories to life digitally’ was the focus of the latest Monday morning JCM Coffee and Cake catch up. During this current pandemic, we’re all immersed in the ‘zoom boom’ and digital craze. One thing which is sought more than ever before is online video...

Instagram images from Rural Solutions When times are tough, it can be tempting for businesses to batten down the hatches and concentrate on survival. It can also be difficult, at sensitive times like this, to know how to communicate with clients and customers, but...

Our guest blog this month comes from Associate Director at Rural Solutions and the principal of the Capheaton Estate in Northumberland, Willy Browne-Swinburne, who offers some positive reflections at this extraordinary time. Coronavirus, as I write, is the single most...

I recently visited a hospital in Memphis, Tennessee. It was a paediatric hospital for children with some of the rarest forms of cancer. At the heart of the hospital is a café, with freshly cooked food, much of it made with ingredients from the hospital’s garden. The...

Scotland has 573 co-operatives with a combined turnover of £2.4bn. Co-ops have a reputation for being old-fashioned and for failing, yet, they are one and a half times more likely to survive their first five years than a conventional start-up business. The ethos of...

From early mornings shifting cattle before the school bus, to summer holidays touring round the local agricultural show circuit, nothing has shaped my life and personality more than being a livestock farmer’s daughter. 1. Livestock come first, but family is essential...