Marketing Blog

SRUC vision and investment focuses on the North East

SRUC vision and investment focuses on the North East

For those of us who have studied at an agricultural college, or campus, the bond of connection with that place is strong and enduring. I studied for my degree in agriculture at Seale Hayne Agricultural College in South Devon. As a result of some – in my opinion – bad decision making, and a lack of vision, the college closed its doors in 2005, much to our collective heartache.

Huge crowds flocked to Huntly’s Hairst

Huge crowds flocked to Huntly’s Hairst

Huntly’s Hairst has been running for a number of years. Organised by a group of community volunteers and supported by local organisations Huntly Development Trust (HDT) and Deveron Projects, it’s a celebration of local food, farming and community. Its strapline is...

Progressive utopia dream in our rural communities

Progressive utopia dream in our rural communities

When the rural area you live in has been the bedrock of your family for generations, it can be difficult to break free of the mould that people expect you to fit. In contrast, newcomers to rural places can find it intimidating to navigate the social dynamics that are...

Love him or loathe him – he’s good for agriculture

Love him or loathe him – he’s good for agriculture

Love him or loathe him, Jeremy Clarkson is doing what many have tried to do for years. Clarkson’s Farm is showing the reality of farming in the UK and in doing so is connecting the public to the agricultural community. The good and the bad, the vast range of skills...

Capitalising on farm carbon

Capitalising on farm carbon

Regenerative agriculture is a concept that is captivating many UK farmers as the sector plans for a greener emphasis for farming support payments. ‘Regen Ag’ focuses on soil regeneration, minimum tillage and mixed farming. Many ‘Regen’ advocates also place importance...

World trade interrupted

World trade interrupted

For centuries Britain held a strong position as world traders, but for the last 50 years, our trade has taken place predominantly across a narrow stretch of water between UK ports and the European trading block.

New farming magazine launched for kids

New farming magazine launched for kids

Launched in March 2021, The YoungStock is aimed at any budding young farmer, or child interested in farming and the countryside. Packed full of stories and activities, the 32-page publication celebrates the environment, food production and seasonality. Founded by...

No Show Time

No Show Time

Last week, it was with a very heavy heart that I sent out a press release for the Turriff Show committee announcing its cancellation for the second year in a row. It was a hard, but the right decision given the uncertainty Covid-19 is still creating for us all....

Former student among new SRUC Board members

Former student among new SRUC Board members

A former student at SRUC is among three new non-executive directors to be appointed to the SRUC Board. David Bell, who studied for his HND in Agriculture at the King’s Buildings in Edinburgh in 2001, joins marketing professional Jane Craigie and Chris Sayers, former...

The nation is taking on the pandemic – one mile at a time.

The nation is taking on the pandemic – one mile at a time.

Five nations have teamed up to inspire rural communities to take to the countryside to help improve their mental health. Launching today (12 October) to coincide with #AgMentalHealthWeek, the challenge, #Run1000, is calling on people to sign up to be part of one of...

Discover your future as a young rural change maker

Discover your future as a young rural change maker

Rural young people are being encouraged to sign up for the Young Rural Change Makers Programme, focused on leadership and enterprise skills, being, run by the Rural Youth Project.  The five-week, participative training initiative has been designed to support young...

Scotland’s food story backed by blockchain

Scotland’s food story backed by blockchain

There’s a great podcast called Flash Forward, it covers concepts of tomorrow, such as superfast healing bandages, getting paid for your personal data and the future of diplomacy if leaders couldn’t lie. In today’s reflection I’m doing my own flash forward to how...

Visions of 2050

Visions of 2050

While 2050 may seem a long way off at the moment, it is clear that the changes we make now are important in shaping our future and what life will ‘look like’ for the next generation, and the one to follow that. To help us start thinking about the legacy we’re leaving...

Our young people may just be OK

Our young people may just be OK

One of the big concerns for many countries, including our own, is that the global pandemic will increase the migration of young people away from our countryside. I’m more hopeful that, with local community support, they will find ways to stay and evolve our rural...

Connection and camaraderie key for farming post Covid-19

Connection and camaraderie key for farming post Covid-19

(Scroll to the bottom to watch the full webinar) • Six international young farmers came together for a webinar to discuss 'what next' for food and farming • Topics debated included the vulnerabilities of global supply chains, agricultural labour, GM crops, and young...

Logan takes the top spot in QMS Farm Kid Diaries competition

Logan takes the top spot in QMS Farm Kid Diaries competition

Spanning topics from calving to cropping and lambing to planting, Quality Meat Scotland (QMS) launched a farm diary video series, with the support of our team at JCM&Co, to connect country kids with their city counterparts, supporting home schooling during...

The UK has been food insecure since the eighteenth century

The UK has been food insecure since the eighteenth century

The Covid pandemic has brought the realities of the UK’s dependence on global, just-in-time, food supply chains into the consciousness of almost every household. So, it’s really no surprise that, as we start to emerge from our lockdown cocoons, food security is a...

Top tips to get your events website off the ground

Top tips to get your events website off the ground

With face-to-face events unable to go ahead for the foreseeable future, organisations are increasingly turning to digital platforms to deliver new experiences for their audience. This means that with more and more online events popping up, it is essential that your...

Close to 50,000 show area visitors attend Greatest Online Ag Show

Close to 50,000 show area visitors attend Greatest Online Ag Show

The Jane Craigie Marketing team are delighted to have supported in a voluntary capacity, The Greatest Online Agricultural Show with strategic planning and communications. Read more about the success of this fantastic virtual event below: Over 5,000 unique visitors...

French baguettes recipe by Murielle Mollie

French baguettes recipe by Murielle Mollie

This Monday’s Coffee and Cake zoom session, took a slightly different format and was instead titled ‘Coffee and Bread’. BASF’s Cereal Fungicide Campaign Manager, Murielle Mollie kindly shared her delicious baguette recipe with us, which kick started a challenge...

Meet Laura

Meet Laura

We are very pleased to have strengthened the JCM&Co team with the appointment of Laura McCulloch, who will be working out of the Dumfries and Galloway office. To find out a little more about our new team member, read Laura's Q&A introduction below: Q: Where...

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