Marketing Blog

Caramel Slice

A favourite sweet treat of Alana’s, this caramel slice is something she looks forward to anytime she returns home to Australia. Follow this guide to find out for yourself just how good it is! Ingredients: Base: • 1 cup of plain flour • 1 cup of brown sugar • 1 cup of...

Making video visions visible

‘Bringing stories to life digitally’ was the focus of the latest Monday morning JCM Coffee and Cake catch up. During this current pandemic, we’re all immersed in the ‘zoom boom’ and digital craze. One thing which is sought more than ever before is online video...

Tips on how to knit

Pip is Head of Crop Campaign Marketing at BASF and shared her top tips on how to get started with knitting. There comes a point in everyone’s life when they need a hobby; this happened to me a couple of years ago.  Not sure where to begin we popped to Hobby Craft and...

Coronation chicken pie

A favourite in Becca's household, this pie is worth the effort! Ingredients 6 boneless, skinless chicken thighs 1 tsp ground turmeric large piece ginger peeled and finely grated 1 tsp cumin seeds 3 tbsp korma curry paste 400ml can coconut milk 400g spinach 60g dried...

Sharing your story on social media

With Facebook now the virtual auction market for pedigree bulls and Instagram stories educating the public on the highs and lows of lambing season, our farming industry has taken the countryside to social media for a powerful connection between customers, farm...

Communicating in times of crisis

Instagram images from Rural Solutions When times are tough, it can be tempting for businesses to batten down the hatches and concentrate on survival. It can also be difficult, at sensitive times like this, to know how to communicate with clients and customers, but...

Building your e-news community

We're proud that our JCM & Co Coffee and Cake Zoom calls have inspired our clients to think differently about aspects of their business - such as the humble community e-newsletter - that are often forgotten. At our recent coffee and cake meeting, we focussed on...

JCM & Co Bedside Table

If you’re a book worm like us and have an evergrowing pile of books on your bedside table, you’ve come to the right place! 

Below is a collection of books we’ve loved or are currently reading:

Ice-cream Recipe

Jane’s ice-cream is a firm favourite in the Aberdeenshire office. Paired with a waffle cone and a sunny day makes for a perfect combination.

In conversation with Ochre and Wood

During lockdown, we’re focusing on bringing the outside, well…inside.

We caught up with Mike Whittall from Ochre and Wood about the incredible Scottish bespoke handmade furniture they make.

Love your birds

Wild birds are one of the most joyful things about our countryside and our team is encouraging you to enjoy and care for them in your own gardens. A little bit of love – feeding them and putting up nest boxes – can create vibrant communities of songbirds, and the...

India’s five million stray cows

I have stored away many memories from the trip, but I think the most enduring one will be the number of stray cows wandering around the towns and countryside of Uttar Pradesh, India’s biggest and most politically important state.

Top tips for working from home

With virtual offices across Scotland, we at JCM & Co are well practised in creating a productive ‘work from home’ environment. Here are some of our top tips to make your transition to a virtual office a little easier.

Covid-19: A View From the Country

Our guest blog this month comes from Associate Director at Rural Solutions and the principal of the Capheaton Estate in Northumberland, Willy Browne-Swinburne, who offers some positive reflections at this extraordinary time. Coronavirus, as I write, is the single most...

Nurture our public bodies with quality food from our land

I recently visited a hospital in Memphis, Tennessee. It was a paediatric hospital for children with some of the rarest forms of cancer. At the heart of the hospital is a café, with freshly cooked food, much of it made with ingredients from the hospital’s garden. The...

Red meat is not bad for human health

For many it feels like the bastion of the North East’s farming sector is under an endured attack. Red meat, a dominant product from our local farms, should be banished as the dish of choice if you believe either the BBC’s documentary, Meat, a threat to our planet, or...

Isn’t it time Scotland became properly cooperative?

Scotland has 573 co-operatives with a combined turnover of £2.4bn. Co-ops have a reputation for being old-fashioned and for failing, yet, they are one and a half times more likely to survive their first five years than a conventional start-up business. The ethos of...

Life Lessons Growing up as a Livestock Farmer’s Daughter

From early mornings shifting cattle before the school bus, to summer holidays touring round the local agricultural show circuit, nothing has shaped my life and personality more than being a livestock farmer’s daughter. 1. Livestock come first, but family is essential...

The self-help rural communities of South Korea

I’m not sure what I expected of South Korea when I visited last month, but a plan to have 84% of the country, including rural places, 5G enabled by 2025 wasn’t a statistic that I expected to scribble in my notepad. This marked intent by Korean’s political and...

Finding Your Feet in a Foreign Land

This year I left behind the rolling hills of Rydal and swapped them for the sweeping beauty of Scotland. I’ve lived in Rydal since I was five years old and it’s where my family have been since we migrated out from Yorkshire in mid-1800’s. Rydal has a population of 50,...

Jane Craigie to join Ringlink Scotland’s board 

Ringlink Scotland has appointed Jane Craigie to the cooperative’s board of 10 directors. Jane will be the first woman to join the UK’s largest business ring.  Commenting on her appointment, Chairman, Andrew Moir, said: “The board unanimously endorsed Jane’s...

Succeeding in succession

From father to son My life changed after asking my mother the simple question, “why are we not on the farm anymore?” Like most families, it’s difficult to explain our experience with succession. My ancestors, the Applebees, migrated to Australia from Yorkshire in the...

A Career Fit For You

Now mid-week beer tent socials have halted, the young farmer summer syllabus closed and straw filled socks and wellies are slowly dwindling, that time of year creeps closer once again. This is the year they all say, the biggie. The partying dies down a little, the...

The polarity of American dairy farming

Minnesota is one of the most northerly states in the USA, it borders Canada and temperatures plummet to as low as -50oC in the winter blizzards and rise to as high as 46oC with tornado threats in the summer months. Historically, this mid-west state came to be known as...

Farming with your local community

The combination of high land prices, escalating input costs and low returns is a perpetual challenge for farmers. In the Netherlands where the price of arable land averaged €63,000/ha (£58,000) in 2016, the economics are stacked against agriculture. With a background...

Tradition & Evolution at the Heart of Agricultural Shows

Summer months – light nights, silage time and the season for agricultural shows. It’s the time of year when jams and preserves get competitive, beer tents are buzzing, and farmers show and parade some of the country’s finest livestock. Our agricultural shows are,...

Jane Craigie wins Prestigious CARAS Award at Royal Highland Show

Jane Craigie, Managing Director of Jane Craigie Marketing and Co-Founder and Director of the Rural Youth Project was presented at the 2019 Royal Highland Show with an associateship of Royal Agricultural Societies – the CARAS award. The award, presented by UK Council...

“Is it time to forget our age?”

We have all read an article or listened to a speech where the emphasis on the “Next Generation” was paramount to the future of our industry and whilst I don’t disagree we have an important role to play, we must collaborate across generations for the sustainability of...

A Future Full of Feel Good Farming

Recently I joined four other Rural Youth Project delegates and fifteen Scottish Enterprise Rural Leaders on a mission to “think different” about our communities and businesses. Hailing from all corners of Scotland, strangers soon became friends after five days...

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