Marketing Blog

Love him or loth him, Jeremy Clarkson is doing what many have tried to do for years. Clarkson’s Farm is showing the reality of farming in the UK and in doing so is connecting the public to the agricultural community. The good and the bad, the vast range of skills...

Regenerative agriculture is a concept that is captivating many UK farmers as the sector plans for a greener emphasis for farming support payments. ‘Regen Ag’ focuses on soil regeneration, minimum tillage and mixed farming. Many ‘Regen’ advocates also place importance...

For centuries Britain held a strong position as world traders, but for the last 50 years, our trade has taken place predominantly across a narrow stretch of water between UK ports and the European trading block.

RSABI

Launched in March 2021, The YoungStock is aimed at any budding young farmer, or child interested in farming and the countryside. Packed full of stories and activities, the 32-page publication celebrates the environment, food production and seasonality. Founded by...

I’m from a really small village. When I say small, I mean it. Within the village of Rydal, which is located atop of the Great Dividing Range in New South Wales, Australia, there is a population of just 50 (depending on how many of my family are visiting).

Last week, it was with a very heavy heart that I sent out a press release for the Turriff Show committee announcing its cancellation for the second year in a row. It was a hard, but the right decision given the uncertainty Covid-19 is still creating for us all....

The food and farming sector faces a nail-biting Christmas as the countdown to Brexit painfully drags on. Our exit from the world’s largest trading block has come at a complex time, the world’s economy has been jarred by COVID-19. Shoppers’ habits have altered...

A former student at SRUC is among three new non-executive directors to be appointed to the SRUC Board. David Bell, who studied for his HND in Agriculture at the King’s Buildings in Edinburgh in 2001, joins marketing professional Jane Craigie and Chris Sayers, former...

Jane Craigie Marketing and the Rural Youth Project have been shortlisted for the Rural Business Awards, the UK’s premier awards for rural businesses programme. Jane Craigie Marketing has been shortlisted in the Best Rural Professional Services Award with the Rural...

Five nations have teamed up to inspire rural communities to take to the countryside to help improve their mental health. Launching today (12 October) to coincide with #AgMentalHealthWeek, the challenge, #Run1000, is calling on people to sign up to be part of one of...

Rural young people are being encouraged to sign up for the Young Rural Change Makers Programme, focused on leadership and enterprise skills, being, run by the Rural Youth Project.  The five-week, participative training initiative has been designed to support young...

There’s a great podcast called Flash Forward, it covers concepts of tomorrow, such as superfast healing bandages, getting paid for your personal data and the future of diplomacy if leaders couldn’t lie. In today’s reflection I’m doing my own flash forward to how...

Over the last five months, the pandemic has demonstrated how vulnerable our rural communities have become as a result of the lack of infrastructure such as good broadband, access to local services and the supply of basic daily needs, such as food. In recent years,...

While 2050 may seem a long way off at the moment, it is clear that the changes we make now are important in shaping our future and what life will ‘look like’ for the next generation, and the one to follow that. To help us start thinking about the legacy we’re leaving...

One of the big concerns for many countries, including our own, is that the global pandemic will increase the migration of young people away from our countryside. I’m more hopeful that, with local community support, they will find ways to stay and evolve our rural...

(Scroll to the bottom to watch the full webinar) • Six international young farmers came together for a webinar to discuss 'what next' for food and farming • Topics debated included the vulnerabilities of global supply chains, agricultural labour, GM crops, and young...

Spanning topics from calving to cropping and lambing to planting, Quality Meat Scotland (QMS) launched a farm diary video series, with the support of our team at JCM&Co, to connect country kids with their city counterparts, supporting home schooling during...

The Covid pandemic has brought the realities of the UK’s dependence on global, just-in-time, food supply chains into the consciousness of almost every household. So, it’s really no surprise that, as we start to emerge from our lockdown cocoons, food security is a...

Seven young farmers’ from across the world share their view on what next for food and farming during a free webinar on Friday 10 July between 14.00 and 16.00 BST. The Road Ahead will travel to Australia, Scotland, the Netherlands, Canada, Argentina and Sweden. Join us...

With face-to-face events unable to go ahead for the foreseeable future, organisations are increasingly turning to digital platforms to deliver new experiences for their audience. This means that with more and more online events popping up, it is essential that your...

The Jane Craigie Marketing team are delighted to have supported in a voluntary capacity, The Greatest Online Agricultural Show with strategic planning and communications. Read more about the success of this fantastic virtual event below: Over 5,000 unique visitors...

This Monday’s Coffee and Cake zoom session, took a slightly different format and was instead titled ‘Coffee and Bread’. BASF’s Cereal Fungicide Campaign Manager, Murielle Mollie kindly shared her delicious baguette recipe with us, which kick started a challenge...

We are very pleased to have strengthened the JCM&Co team with the appointment of Laura McCulloch, who will be working out of the Dumfries and Galloway office. To find out a little more about our new team member, read Laura's Q&A introduction below: Q: Where...

RURAL and agrifood marketing agency Jane Craigie Marketing has strengthened its team with the appointment of Laura McCulloch as Account Executive and Staff Writer. Working out of the Dumfries and Galloway office, Laura, who recently completed a BA Hons Journalism...

A favourite sweet treat of Alana’s, this caramel slice is something she looks forward to anytime she returns home to Australia. Follow this guide to find out for yourself just how good it is! Ingredients: Base: • 1 cup of plain flour • 1 cup of brown sugar • 1 cup of...

‘Bringing stories to life digitally’ was the focus of the latest Monday morning JCM Coffee and Cake catch up. During this current pandemic, we’re all immersed in the ‘zoom boom’ and digital craze. One thing which is sought more than ever before is online video...

Pip is Head of Crop Campaign Marketing at BASF and shared her top tips on how to get started with knitting. There comes a point in everyone’s life when they need a hobby; this happened to me a couple of years ago.  Not sure where to begin we popped to Hobby Craft and...