Rebecca Dawes to join JCM as a director

23 Jun 2022

Jane Craigie Marketing (JCM) is excited to announce that Rebecca Dawes will join the company’s founder, Jane Craigie, as a director and shareholder of the business.

JCM specialises in the agrifood and rural sector building long-term relationships with a wide range of clients including ABP Food Group, BASF Agricultural Solutions, LEAF, Quality Meat Scotland, and The Oxford Farming Conference.

In addition to supporting with the day-to-day running of the business, Rebecca has been working with Jane to develop JCM’s broad range of skills and services in strategic, tactical, and digital communications, including videography, social media content creation, campaign management and podcasting.

Jane Craigie said: “When I first met Rebecca, I knew that she was special, with a drive and determination to do a great job for those she works with, she always goes beyond what is expected of her. Rebecca has a wide range of talents, including her creativity in campaign creation, digital communications, and event curation. Coming from a farming and farm retail background, Rebecca has vast experience and a deep knowledge and empathy for agriculture, food and rurality. I am so proud to know her and to have her join me in running JCM.”

Later this year the company will rebrand to reflect the changes, the growing team, and the wide scope of work the business now undertakes.

Rebecca said: “I am truly honoured to be offered a Directorship with JCM and am very excited to support Jane in further developing the business with new skills and services, to meet the ever-changing world of marketing and communications. We have a fantastic team who have a shared passion for the industry, and I am extremely proud to work with them and our clients to celebrate the incredible people, and stories within our industry.”

Rebecca lives with her fiancé, Colin Ferguson, on their dairy farm in Dumfries & Galloway, whilst her family farm a mixed enterprise in Kinross-shire. She sits on the boards of RSABI and the Royal Agricultural Society of the Commonwealth, is the events ambassador for the Chartered Institute of Marketing’s Scotland group, and Scotland Coordinator for LEAF Open Farm Sunday. Rebecca has a first honours degree in events management, completed her BASIS foundation, is a graduate of the Scottish Enterprise Rural Leadership Programme and has completed her CIM qualifications.

JCM employs seven people and has long-term relationships with a further six subcontractors. The company’s other clients include: AgriScot, AHDB, BSAVA, Fearn Farm, The Green Farm Collective (pro-bono), Groundswell, Huntly Development Trust, Institute of Auctioneers and Appraisers of Scotland, Rural Solutions, Scottish Enterprise, Turriff Show, Upper Dysart Larder, Velcourt Ltd and the Worshipful Company of Farmers.

Jane and Rebecca are also directors of the Rural Youth Project, a not-for-profit they founded in 2018, focused on building leadership, enterprise, and activism skills amongst young, rural people – with the mission to stop the loss of young people from rural communities.