Marketing Blog

A Career Fit For You

Now mid-week beer tent socials have halted, the young farmer summer syllabus closed and straw filled socks and wellies are slowly dwindling, that time of year creeps closer once again. This is the year they all say, the biggie. The partying dies down a little, the...

The polarity of American dairy farming

Minnesota is one of the most northerly states in the USA, it borders Canada and temperatures plummet to as low as -50oC in the winter blizzards and rise to as high as 46oC with tornado threats in the summer months. Historically, this mid-west state came to be known as...

Farming with your local community

The combination of high land prices, escalating input costs and low returns is a perpetual challenge for farmers. In the Netherlands where the price of arable land averaged €63,000/ha (£58,000) in 2016, the economics are stacked against agriculture. With a background...

Tradition & Evolution at the Heart of Agricultural Shows

Summer months – light nights, silage time and the season for agricultural shows. It’s the time of year when jams and preserves get competitive, beer tents are buzzing, and farmers show and parade some of the country’s finest livestock. Our agricultural shows are,...

Jane Craigie wins Prestigious CARAS Award at Royal Highland Show

Jane Craigie, Managing Director of Jane Craigie Marketing and Co-Founder and Director of the Rural Youth Project was presented at the 2019 Royal Highland Show with an associateship of Royal Agricultural Societies – the CARAS award. The award, presented by UK Council...

“Is it time to forget our age?”

We have all read an article or listened to a speech where the emphasis on the “Next Generation” was paramount to the future of our industry and whilst I don’t disagree we have an important role to play, we must collaborate across generations for the sustainability of...

A Future Full of Feel Good Farming

Recently I joined four other Rural Youth Project delegates and fifteen Scottish Enterprise Rural Leaders on a mission to “think different” about our communities and businesses. Hailing from all corners of Scotland, strangers soon became friends after five days...

Camping, Camera’s & Chuckles

Growing up at Scotland’s most southerly point, where tractors and cows dominate the roads, meant heading down the swarming motorway towards Oxford, was an exciting adventure for my country bumpkin-self. After accepting a Summer internship with agri -comms specialist...

4Sight Farming pilot project to drill down into data

At JCM we are excited to be working with a brilliant new benchmarking project for arable farmers. Led by Eric Anderson of Scottish Agronomy, 4Sight Farming looks at the costs of producing a crop from field up and in much greater detail – not just the obvious inputs,...

I wanted to be Tom Cruise, not a woman in agriculture!

I have a confession – ever since my early teens I have wanted to be Tom Cruise!! I want to soar through the skies in a fighter jet, doing twists and turns as he did in the film Top Gun.  What I didn’t want to be was a women working in the agricultural and rural sector...

Protecting the future of rural youth

Rural places have no future without young people. Wherever I travel, the world over, this is a universal truth; when our youngsters leave it’s rare that they return, and if they don’t return, then rural places lose crucial services – schools, health services, sports...

Open Farm Sunday – the new Rock & Roll

Will Evans is a Welsh farmer. A couple of years ago he started a podcast called Rock & Roll Farming, he did it because no-one else was telling the farming industry’s story from a farmer’s perspective. He interviews a different person every week and it’s always...

A holiday isn’t a holiday without some farming

It’s February and we’ve (Jane & her husband Mike) travelled 1,185 miles from Aberchirder to Chateaux D’Oex in Switzerland for some late winter skiing. We’re staying in a regional ‘nature park’called Gruyère Pays-d’Enhaut, 90-minutes from Geneva, an area that...

Search is on for Scotland’s next Agritourism Monitor Farmers

Jane Craigie Marketing is delighted to be involved in the new Agritourism Monitor Farm Programme, supporting in event management and communications. Anyone with an interest in farming, rural tourism and food and drink is invited to come to the launch event for the new...

Proud to be part of The Oxford Farming Conference

One of our busiest press events of the year is the Oxford Farming Conference, with 80 members of the press attending this year between television news, broadsheets and the agricultural media. The press room, where the conference is streamed, is always a great buzz of...

Oxford debated what might trade look like post-Brexit

The best way for the UK government to secure a prosperous trading future for its farmers was a moot point for the four speakers in the Oxford Farming Conference’s ‘World beyond Brexit’ session. Farming minister George Eustice focused on the "lucrative" export...

Learning from New Zealand

I’m writing this from Ashburton, which is an agricultural town in the South Island of New Zealand. It’s a fitting time to be in the country that famously lost its farm support payments in the 1980s, given the changes that we face to our own farm subsidies post-Brexit....

Ireland, Borders, Beef and Brexit

Last week I attended an International Federation of Agricultural Journalists’ (IFAJ) event in Dublin and had a very fortunate opportunity to hear how the Ireland sees the UK’s departure from Europe, and its impact on Irish agriculture and trade. We were hosted by The...

Adam Henson Helps Save Rare Breed Cattle

We are delighted to be working with probably Britain’s favourite farmer (we are just a little biased) to showcase the great work he has been part of to bring the beautiful Albion, a traditional UK cattle breed, back from the brink of extinction. One of the UK’s most...

LEAF Open Farm Sunday announces plans to support new host farmers

We have really enjoyed working with LEAF Open Farm Sunday to pull together some research on the barriers to farmers hosting LEAF Open Farm Sunday. They have used the results to look at how to recruit more host farmers for 2019 for this ever-growing, popular and hugely...

Businesses beleaguered by broadband woes

Today has been another of those days when my colleague asked if she could reboot the BT router to see if our broadband connection would improve. It didn’t. At speeds of 0.65MBps we struggled even to send emails. According the global broadband league table, we’re on a...

Gone are the days

Over the last two to three decades farmers have experienced ongoing change and their resilience and mental wellbeing has been continually tested.  Add to this the current challenges of policy and ever-increasing piles of paperwork, coupled with the stress of managing...

Do we love our “virtual personality” enough online?

Over 50% of the world population is under 30 years of age with those at school and college never having licked a stamp nor having to wait while their broadband dials-up. In world terms Facebook now has a larger audience than the population of any country, LinkedIn has...

Rams galore at Kelso

Over the last few weeks I have struggled to decide on a topic for my first JCM blog – that was until Friday, when I travelled 200 miles south to the Scottish Borders and experienced my first Kelso Ram Sale. The Kelso Ram Sale is considered by many in the livestock...

Dairy doldrums stimulate new ventures in northern Scotland

The number of dairy herds in the north east and the north of Scotland is a tale of woe. In the first six months of this year, the Scottish Dairy Cattle Association revealed that we now have just 28 dairy herds in Aberdeenshire (I was surprised there were this many),...

#wildthinking

Hutdesking, updesking and blue sky thinking. So nearly corporate, but not quite. And so very not corporate when in the context of Guardswell, a farm with a difference on a hilltop between Perth and Dundee.

New Zealand’s Resilient Farmer Tours Scotland

New Zealand farmer and motivational speaker, Doug Avery, who published his award-winning book, The Resilient Farmer, last year, will be giving a series of talks across Scotland in September and October 2018, and we are delighted to be involved. The tour, Drought,...

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