Marketing Blog

Last chance to take part in the Rural Youth Project survey

Nearly 40% of young people living rurally plan to move to urban centres, according to the interim results from the Rural Youth Project survey. 92% say broadband is essential to their future, and 50% don’t feel they have a say in what happens in their local community....

Encouraging young people into land-based careers

I recently met a 16-year-old schoolgirl on placement with Lantra, the land-based learning organisation. She is from an urban background and wants to become a lawyer. There are a number of perceptions she has about the countryside that really made me think. The first...

The Rural Youth Project Signs Up Two New Partners

Our Rural Youth Project, the international research project launched by us with key industry partners, has signed up two new associates. We are thrilled that the National Federation of Young Famers and Rural Youth Europe have shown their support for the study, which...

Rural Youth is key at LEADER event.

Our Rural Youth Project is continuing to gain momentum, researching the challenges and aspirations of rural youth in the UK and making comparisons with our selected international countries (Australia, Austria, Canada, Sweden and USA). Last week, Rebecca delivered a...

Is synthetic meat part of farming’s future?

Edinburgh played host to the OECD (Organisation for Economic Co-operation and Development) Rural Development Conference this week focusing on Enhancing Rural Innovation to promote prosperity in rural areas. With technology and politics changing the rural landscape in...

Rural Areas Vital to National Economies, says OECD

JCM has been supporting the communications for the OECD Rural Development Conference which was held in Edinburgh 9-12 April 2018. This is the press release to accompany the Edinburgh Policy Statement issued after the conference. PRESS RELEASE Rural Areas Vital to...

JCM Appoints New Team Member

We are delighted to announce the appointment of Rebecca Rainnie, formerly of Harbro and Quality Meat Scotland. Farmer’s daughter and SRUC graduate, Rebecca will be JCM’s new Account Executive and staff writer. Rebecca, who started her career in the marketing...

Young people are the life-blood of our rural places

Just over a year ago I employed a ‘millennial’, the term used to describe anyone born between 1981 and 1996. I was warned that millennials can have short attention spans and a poor work ethic, in my experience, this simply isn’t the case, taking on ‘my’ millennial has...

Agri Marketing Specialist Appointed to Lantra Board

The Managing Director of a PR, marketing and communications agency specialising in agriculture and the rural economy has been appointed a trustee of Lantra. Jane Craigie, Managing Director of her own agency, Jane Craigie Marketing, has joined the board of the UK-wide...

Why should we communicate our industry – and whose job is it?

I’m frequently left aghast at how little some people understand or want to understand about our farming industry. You may ask why we should bother communicating what we do or why we do it to society, but if our consumers understand us better, they’ll continue to buy...

Jane Craigie to speak at NFU Scotland Conference

Jane Craigie, Managing Director of Jane Craigie Marketing, which specialises in marketing and communications for agriculture, food and the rural economy, will be speaking at NFU Scotland’s conference in Glasgow next week. Speaking alongside Annabel Shackleton of LEAF...

Rural youth research launched by Jane Craigie Marketing

An initiative designed to research and better understand rural young people, aged 18-28, is being launched today. The Rural Youth Project coincides with the 2018 Year of Young People and will combine an online survey, year-long in-depth video logs (vlogs) of 15-20...

Why Social Media Should Not Be Ignored

So often I speak to people who say that their business social media takes up too much time, or that it falls down the priority list because they (or their superiors) don’t see it as important. Social media is perhaps the single most powerful form of advertising. And...

Cautious welcome for Gove’s farming vision

Last week, at the Oxford Farming Conference, I felt that I’d heard the first Westminster politician’s speech, in a very long time, that gave the farming industry a glimpse of a more certain future. Almost everyone, whatever their specialism, whether organic, or not,...

Jane Craigie Marketing Expands Team With Two New Appointments

Agricultural and rural business marketing specialist, Jane Craigie Marketing (JCM), has expanded its team with the appointment of two new positions in response to the growing demand for professional communications in the agricultural sector. JCM works with clients...

Farm diversification essential in developed farming nations

Farm diversification is the single most prominent opportunity debated amongst farmers in developed farming nations. This is my recurring observation from agricultural journalism events I’ve attended in Australia, Germany, Italy, The Lebanon, South Africa, the UK and...

Solving our rural broadband woes

Rural areas are home to one fifth of Scotland’s population and over one third (50,000) of the country’s SMEs*. Rural SMEs have been one of Scotland’s bastions of economic growth over recent years, making them very important to our overall economy. Yet, arguably, the...

Farmers embrace social media

Social media is now well established in our society and in the farming community, its use is growing apace. The most prominent channels are Facebook, Twitter, Instagram, YouTube and Snapchat. For instant messaging, WhatsApp is also becoming a powerful tool, replacing...

Food unites the people of Beirut

In May 2017, whilst drinking very strong, sweet chai (tea) in a Palestinian refugee camp in the southern suburbs of Beirut, many of my perceptions about the Middle East were challenged. I went to The Lebanon to spend time with Kamal Mouzawak, an incredible man whose...

Ignore soil at your peril

For the past decade, the jolt of returning to work after Hogmanay is always a stark, but a welcome one, as I make my way down to the Oxford Farming Conference (OFC) as part of my role running the event’s marketing and media activities. Certainly, the most challenging...

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