Marketing Blog

Adam Henson Helps Save Rare Breed Cattle

We are delighted to be working with probably Britain’s favourite farmer (we are just a little biased) to showcase the great work he has been part of to bring the beautiful Albion, a traditional UK cattle breed, back from the brink of extinction. One of the UK’s most...

LEAF Open Farm Sunday announces plans to support new host farmers

We have really enjoyed working with LEAF Open Farm Sunday to pull together some research on the barriers to farmers hosting LEAF Open Farm Sunday. They have used the results to look at how to recruit more host farmers for 2019 for this ever-growing, popular and hugely...

Businesses beleaguered by broadband woes

Today has been another of those days when my colleague asked if she could reboot the BT router to see if our broadband connection would improve. It didn’t. At speeds of 0.65MBps we struggled even to send emails. According the global broadband league table, we’re on a...

Gone are the days

Over the last two to three decades farmers have experienced ongoing change and their resilience and mental wellbeing has been continually tested.  Add to this the current challenges of policy and ever-increasing piles of paperwork, coupled with the stress of managing...

Do we love our “virtual personality” enough online?

Over 50% of the world population is under 30 years of age with those at school and college never having licked a stamp nor having to wait while their broadband dials-up. In world terms Facebook now has a larger audience than the population of any country, LinkedIn has...

Rams galore at Kelso

Over the last few weeks I have struggled to decide on a topic for my first JCM blog – that was until Friday, when I travelled 200 miles south to the Scottish Borders and experienced my first Kelso Ram Sale. The Kelso Ram Sale is considered by many in the livestock...

Dairy doldrums stimulate new ventures in northern Scotland

The number of dairy herds in the north east and the north of Scotland is a tale of woe. In the first six months of this year, the Scottish Dairy Cattle Association revealed that we now have just 28 dairy herds in Aberdeenshire (I was surprised there were this many),...

#wildthinking

Hutdesking, updesking and blue sky thinking. So nearly corporate, but not quite. And so very not corporate when in the context of Guardswell, a farm with a difference on a hilltop between Perth and Dundee.

New Zealand’s Resilient Farmer Tours Scotland

New Zealand farmer and motivational speaker, Doug Avery, who published his award-winning book, The Resilient Farmer, last year, will be giving a series of talks across Scotland in September and October 2018, and we are delighted to be involved. The tour, Drought,...

Cool business attracts youth to rural communities

Young people have the ideas and the energy to change things for the better in rural places, and it’s my firm belief that, with the support of us ‘oldies’, they can make rural places a magnate for, rather than a ‘has been’ place for the under 30s. It was this belief...

Out the other side of the first-ever Rural Youth Ideas Festival

We hosted the first-ever Rural Youth Ideas Festival on Rebecca's farm near Kinross last week. Against a backdrop of glamping, live music and local food, over 80 young people enjoyed a line-up of inspiring speakers from rural businesses - from Jamie's Farm to...

Open farms and shows are the best way to tell farming’s story

The summer show season has started and it gives us one of the best opportunities to tell Scotland’s food and farming story. I’ve no idea how many members of the public attend all of our regional and local shows, but I wouldn’t be surprised if it’s close to one million...

Call for more farmers to engage in LEAF Open Farm Sunday

Agriculture needs more farmers to share the story of farming with the public, says LEAF (Linking Environment And Farming), the organisers of this weekend’s LEAF Open Farm Sunday. Over 250,000 people are expected to visit a farm on Sunday 10th June as over 350 farms...

Last chance to take part in the Rural Youth Project survey

Nearly 40% of young people living rurally plan to move to urban centres, according to the interim results from the Rural Youth Project survey. 92% say broadband is essential to their future, and 50% don’t feel they have a say in what happens in their local community....

Encouraging young people into land-based careers

I recently met a 16-year-old schoolgirl on placement with Lantra, the land-based learning organisation. She is from an urban background and wants to become a lawyer. There are a number of perceptions she has about the countryside that really made me think. The first...

The Rural Youth Project Signs Up Two New Partners

Our Rural Youth Project, the international research project launched by us with key industry partners, has signed up two new associates. We are thrilled that the National Federation of Young Famers and Rural Youth Europe have shown their support for the study, which...

Rural Youth is key at LEADER event

Our Rural Youth Project is continuing to gain momentum, researching the challenges and aspirations of rural youth in the UK and making comparisons with our selected international countries (Australia, Austria, Canada, Sweden and USA). Last week, Rebecca delivered a...

Is synthetic meat part of farming’s future?

Edinburgh played host to the OECD (Organisation for Economic Co-operation and Development) Rural Development Conference this week focusing on Enhancing Rural Innovation to promote prosperity in rural areas. With technology and politics changing the rural landscape in...

Rural Areas Vital to National Economies, says OECD

JCM has been supporting the communications for the OECD Rural Development Conference which was held in Edinburgh 9-12 April 2018. This is the press release to accompany the Edinburgh Policy Statement issued after the conference. PRESS RELEASE Rural Areas Vital to...

JCM Appoints New Team Member

We are delighted to announce the appointment of Rebecca Rainnie, formerly of Harbro and Quality Meat Scotland. Farmer’s daughter and SRUC graduate, Rebecca will be JCM’s new Account Executive and staff writer. Rebecca, who started her career in the marketing...

Young people are the life-blood of our rural places

Just over a year ago I employed a ‘millennial’, the term used to describe anyone born between 1981 and 1996. I was warned that millennials can have short attention spans and a poor work ethic, in my experience, this simply isn’t the case, taking on ‘my’ millennial has...

Agri Marketing Specialist Appointed to Lantra Board

The Managing Director of a PR, marketing and communications agency specialising in agriculture and the rural economy has been appointed a trustee of Lantra. Jane Craigie, Managing Director of her own agency, Jane Craigie Marketing, has joined the board of the UK-wide...

Why should we communicate our industry – and whose job is it?

I’m frequently left aghast at how little some people understand or want to understand about our farming industry. You may ask why we should bother communicating what we do or why we do it to society, but if our consumers understand us better, they’ll continue to buy...

Jane Craigie to speak at NFU Scotland Conference

Jane Craigie, Managing Director of Jane Craigie Marketing, which specialises in marketing and communications for agriculture, food and the rural economy, will be speaking at NFU Scotland’s conference in Glasgow next week. Speaking alongside Annabel Shackleton of LEAF...

Rural youth research launched by Jane Craigie Marketing

An initiative designed to research and better understand rural young people, aged 18-28, is being launched today. The Rural Youth Project coincides with the 2018 Year of Young People and will combine an online survey, year-long in-depth video logs (vlogs) of 15-20...

Why Social Media Should Not Be Ignored

So often I speak to people who say that their business social media takes up too much time, or that it falls down the priority list because they (or their superiors) don’t see it as important. Social media is perhaps the single most powerful form of advertising. And...

Cautious welcome for Gove’s farming vision

Last week, at the Oxford Farming Conference, I felt that I’d heard the first Westminster politician’s speech, in a very long time, that gave the farming industry a glimpse of a more certain future. Almost everyone, whatever their specialism, whether organic, or not,...

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