Marketing Blog

I wanted to be Tom Cruise, not a woman in agriculture!

I have a confession – ever since my early teens I have wanted to be Tom Cruise!! I want to soar through the skies in a fighter jet, doing twists and turns as he did in the film Top Gun.  What I didn’t want to be was a women working in the agricultural and rural sector...

Protecting the future of rural youth

Rural places have no future without young people. Wherever I travel, the world over, this is a universal truth; when our youngsters leave it’s rare that they return, and if they don’t return, then rural places lose crucial services – schools, health services, sports...

Open Farm Sunday – the new Rock & Roll

Will Evans is a Welsh farmer. A couple of years ago he started a podcast called Rock & Roll Farming, he did it because no-one else was telling the farming industry’s story from a farmer’s perspective. He interviews a different person every week and it’s always...

A holiday isn’t a holiday without some farming

It’s February and we’ve (Jane & her husband Mike) travelled 1,185 miles from Aberchirder to Chateaux D’Oex in Switzerland for some late winter skiing. We’re staying in a regional ‘nature park’called Gruyère Pays-d’Enhaut, 90-minutes from Geneva, an area that...

Search is on for Scotland’s next Agritourism Monitor Farmers

Jane Craigie Marketing is delighted to be involved in the new Agritourism Monitor Farm Programme, supporting in event management and communications. Anyone with an interest in farming, rural tourism and food and drink is invited to come to the launch event for the new...

Proud to be part of The Oxford Farming Conference

One of our busiest press events of the year is the Oxford Farming Conference, with 80 members of the press attending this year between television news, broadsheets and the agricultural media. The press room, where the conference is streamed, is always a great buzz of...

Oxford debated what might trade look like post-Brexit

The best way for the UK government to secure a prosperous trading future for its farmers was a moot point for the four speakers in the Oxford Farming Conference’s ‘World beyond Brexit’ session. Farming minister George Eustice focused on the "lucrative" export...

Learning from New Zealand

I’m writing this from Ashburton, which is an agricultural town in the South Island of New Zealand. It’s a fitting time to be in the country that famously lost its farm support payments in the 1980s, given the changes that we face to our own farm subsidies post-Brexit....

Ireland, Borders, Beef and Brexit

Last week I attended an International Federation of Agricultural Journalists’ (IFAJ) event in Dublin and had a very fortunate opportunity to hear how the Ireland sees the UK’s departure from Europe, and its impact on Irish agriculture and trade. We were hosted by The...

Adam Henson Helps Save Rare Breed Cattle

We are delighted to be working with probably Britain’s favourite farmer (we are just a little biased) to showcase the great work he has been part of to bring the beautiful Albion, a traditional UK cattle breed, back from the brink of extinction. One of the UK’s most...

LEAF Open Farm Sunday announces plans to support new host farmers

We have really enjoyed working with LEAF Open Farm Sunday to pull together some research on the barriers to farmers hosting LEAF Open Farm Sunday. They have used the results to look at how to recruit more host farmers for 2019 for this ever-growing, popular and hugely...

Businesses beleaguered by broadband woes

Today has been another of those days when my colleague asked if she could reboot the BT router to see if our broadband connection would improve. It didn’t. At speeds of 0.65MBps we struggled even to send emails. According the global broadband league table, we’re on a...

Gone are the days

Over the last two to three decades farmers have experienced ongoing change and their resilience and mental wellbeing has been continually tested.  Add to this the current challenges of policy and ever-increasing piles of paperwork, coupled with the stress of managing...

Do we love our “virtual personality” enough online?

Over 50% of the world population is under 30 years of age with those at school and college never having licked a stamp nor having to wait while their broadband dials-up. In world terms Facebook now has a larger audience than the population of any country, LinkedIn has...

Rams galore at Kelso

Over the last few weeks I have struggled to decide on a topic for my first JCM blog – that was until Friday, when I travelled 200 miles south to the Scottish Borders and experienced my first Kelso Ram Sale. The Kelso Ram Sale is considered by many in the livestock...

Dairy doldrums stimulate new ventures in northern Scotland

The number of dairy herds in the north east and the north of Scotland is a tale of woe. In the first six months of this year, the Scottish Dairy Cattle Association revealed that we now have just 28 dairy herds in Aberdeenshire (I was surprised there were this many),...

#wildthinking

Hutdesking, updesking and blue sky thinking. So nearly corporate, but not quite. And so very not corporate when in the context of Guardswell, a farm with a difference on a hilltop between Perth and Dundee.

New Zealand’s Resilient Farmer Tours Scotland

New Zealand farmer and motivational speaker, Doug Avery, who published his award-winning book, The Resilient Farmer, last year, will be giving a series of talks across Scotland in September and October 2018, and we are delighted to be involved. The tour, Drought,...

Cool business attracts youth to rural communities

Young people have the ideas and the energy to change things for the better in rural places, and it’s my firm belief that, with the support of us ‘oldies’, they can make rural places a magnate for, rather than a ‘has been’ place for the under 30s. It was this belief...

Out the other side of the first-ever Rural Youth Ideas Festival

We hosted the first-ever Rural Youth Ideas Festival on Rebecca's farm near Kinross last week. Against a backdrop of glamping, live music and local food, over 80 young people enjoyed a line-up of inspiring speakers from rural businesses - from Jamie's Farm to...

Open farms and shows are the best way to tell farming’s story

The summer show season has started and it gives us one of the best opportunities to tell Scotland’s food and farming story. I’ve no idea how many members of the public attend all of our regional and local shows, but I wouldn’t be surprised if it’s close to one million...

Call for more farmers to engage in LEAF Open Farm Sunday

Agriculture needs more farmers to share the story of farming with the public, says LEAF (Linking Environment And Farming), the organisers of this weekend’s LEAF Open Farm Sunday. Over 250,000 people are expected to visit a farm on Sunday 10th June as over 350 farms...

Last chance to take part in the Rural Youth Project survey

Nearly 40% of young people living rurally plan to move to urban centres, according to the interim results from the Rural Youth Project survey. 92% say broadband is essential to their future, and 50% don’t feel they have a say in what happens in their local community....

Encouraging young people into land-based careers

I recently met a 16-year-old schoolgirl on placement with Lantra, the land-based learning organisation. She is from an urban background and wants to become a lawyer. There are a number of perceptions she has about the countryside that really made me think. The first...

The Rural Youth Project Signs Up Two New Partners

Our Rural Youth Project, the international research project launched by us with key industry partners, has signed up two new associates. We are thrilled that the National Federation of Young Famers and Rural Youth Europe have shown their support for the study, which...

Rural Youth is key at LEADER event

Our Rural Youth Project is continuing to gain momentum, researching the challenges and aspirations of rural youth in the UK and making comparisons with our selected international countries (Australia, Austria, Canada, Sweden and USA). Last week, Rebecca delivered a...

Is synthetic meat part of farming’s future?

Edinburgh played host to the OECD (Organisation for Economic Co-operation and Development) Rural Development Conference this week focusing on Enhancing Rural Innovation to promote prosperity in rural areas. With technology and politics changing the rural landscape in...

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