Management Development Services (MDS) is a partnership of companies that aims to equip young people with the experience, training and mind-set so they have the confidence and ability to rapidly become senior business leaders within the industry.
Their membership includes growers, suppliers and retailers from the food and fresh produce industry including Aldi, Angus Soft Fruits, BASF, Del Monte Quality, Flamingo Horticulture, Pepisco and Riverford Organic Farms.
JCM was approached to develop a marketing and PR strategy that would deliver a wider reach within the industry and use a variety of new content online. A key objective was to increase new members who could offer placements to graduates.
In addition to writing a strategy document, JCM’s role included writing press releases, coordinating a press briefing event, capturing and generating film and photography, advising on social media engagement, providing contacts/networks for potential new members and supporting the in-house marketing and communications team at MDS.
This was successfully delivered in 2017 and JCM will be working with MDS to continue the work in 2018.