Our Rural Youth Project is continuing to gain momentum, researching the challenges and aspirations of rural youth in the UK and making comparisons with our selected international countries (Australia, Austria, Canada, Sweden and USA). Last week, Rebecca delivered a...
Edinburgh played host to the OECD (Organisation for Economic Co-operation and Development) Rural Development Conference this week focusing on Enhancing Rural Innovation to promote prosperity in rural areas. With technology and politics changing the rural landscape in...
JCM has been supporting the communications for the OECD Rural Development Conference which was held in Edinburgh 9-12 April 2018. This is the press release to accompany the Edinburgh Policy Statement issued after the conference. PRESS RELEASE Rural Areas Vital to...
We are delighted to announce the appointment of Rebecca Rainnie, formerly of Harbro and Quality Meat Scotland. Farmer’s daughter and SRUC graduate, Rebecca will be JCM’s new Account Executive and staff writer. Rebecca, who started her career in the marketing...
It is that time of year again when the weather will hopefully break and farmers start to think about how to engage people out on the farm. Whether it is lambing days in the spring, pick-your-own events in the summer or pumpkin patches, planning often starts early. One...
Just over a year ago I employed a ‘millennial’, the term used to describe anyone born between 1981 and 1996. I was warned that millennials can have short attention spans and a poor work ethic, in my experience, this simply isn’t the case, taking on ‘my’ millennial has...
The Managing Director of a PR, marketing and communications agency specialising in agriculture and the rural economy has been appointed a trustee of Lantra. Jane Craigie, Managing Director of her own agency, Jane Craigie Marketing, has joined the board of the UK-wide...
I’m frequently left aghast at how little some people understand or want to understand about our farming industry. You may ask why we should bother communicating what we do or why we do it to society, but if our consumers understand us better, they’ll continue to buy...
Jane Craigie, Managing Director of Jane Craigie Marketing, which specialises in marketing and communications for agriculture, food and the rural economy, will be speaking at NFU Scotland’s conference in Glasgow next week. Speaking alongside Annabel Shackleton of LEAF...
An initiative designed to research and better understand rural young people, aged 18-28, is being launched today. The Rural Youth Project coincides with the 2018 Year of Young People and will combine an online survey, year-long in-depth video logs (vlogs) of 15-20...