Learning from New Zealand

10 Dec 2018

I’m writing this from Ashburton, which is an agricultural town in the South Island of New Zealand. It’s a fitting time to be in the country that famously lost its farm support payments in the 1980s, given the changes that we face to our own farm subsidies post-Brexit.

New Zealand agriculture and horticulture is geared to exports. Dairy is their dominant sector (they have 5 million cows, and 4.9 million people) and horticulture (including wine) is also vital, accounting for NZ$8.8 billion in revenues, and exports of NZ$5.1 billion (£2.5bn) to 128 countries, including NZ$2.65 million (£1.3 million) in fruit sales, NZ$1.7 million £850,000) in processed fruit (e.g. juices, wine), NZ$251 million (£125 million) in fresh vegetables and NZ$366 million (£150 million) in processed vegetables.

Wine provides over NZ$1,500 million (£750 million) to the New Zealand economy, and its 396,000 tonnes of wine grapes harvested include over 285,000 of the sauvignon blanc grape for which New Zealand has become so famous.

Kiwi fruit is going through a particular boom and was worth NZ$1.66 billion in 2017, exporting to more than 50 countries, 41% above the production in 2015. Japan imports were worth NZ$381 million (£190 million), China’s NZ$365 million (£182 million) and Europe NZ$422 million (£211 million). A report by the University of Waikato predicts that the kiwi fruit industry could be worth NZ$6.4 billion (£3.2 billion) in 2030, driven by Zespri SunGold, a licensed variety that businesses have to bid for to grow.

Jane Craigie in New Zealand

Like any crop, kiwi fruit growers have their challenges – some are familiar to UK growers, like the difficulties recruiting labour and the loss of active ingredients.

Apples are another great triumph for the country which exported 343,000 tonnes in 2017, from 9,535ha planted. The best of the apples produced are exported, 36% to Asia and 24% to continental Europe.

We went to visit Mr Apple, a publicly listed company growing 1,200ha of apples. The business is 15% owned by the Chinese, which is quite common for agri-businesses, because it helps these businesses export to China, now a crucial market to New Zealand.

Like in the UK, there is a massive labour issue in New Zealand for production businesses, with most of the reliable workers coming from the Pacific Islands, where there is no work and no welfare state. New Zealand has an initiative called the Recognised Seasonal Employer Scheme. The whole group employs around 1200, but could do with half again.

New Zealand describes itself as ‘Little Britain’ because there are so many similarities to the way they farm, how they farm and the issues that the deal with. As we face the biggest challenge for our farming sector in the firm of Brexit, can we become a little New Zealand and cope with reduced subsidies whilst gearing our farming sector for export? One thing’s for very sure, we can learn a lot from them.


Jane is a Chartered Marketer with over 25 years’ experience in marketing within the agri-food sector. She is a member of the executive board of the International Federation of Agricultural Journalists and the council of the British Guild of Agricultural Journalists. Jane is a graduate of the IAgrM and Scottish Enterprise Rural Leadership Programmes, is a Windsor Leadership Alumna and a Waitangi Scholar.