Scottish red meat set to be spotlighted on the global stage

14 Oct 2022

The Scottish red meat industry will be showcasing the best of Scotch in Paris this week at SIAL – one of the world’s most influential food fairs.

Eight Scottish companies are attending the event (15-19 October) where Quality Meat Scotland’s stand will highlight the Protected Geographical Indication (PGI) status of Scotch Beef and Scotch Lamb. The Specially Selected Pork brand will also be promoted to importers from around the world, as the red meat levy board works to expand global trade opportunities.

Cabinet Secretary Mairi Gougeon will also attend the event, meeting with key international customers of Scottish red meat, and demonstrating her support for growth and success of the industry in Scotland.

With an exhibition size of over 284,000 m², the trade fair attracts over 320,000 trade visitors from 194 countries, making it a major event for many of Europe’s most influential buyers and decision makers.

Visitors to the newly designed QMS stand will have the opportunity to view, discuss and sample products supplied by AK Stoddart, Scotbeef and Browns Food Group, discovering more about the quality assurance, provenance and sustainability standards that underpin each of the QMS brands.

Award-winning chefs from Fife College will be preparing a selection of mouth-watering samples, from the traditional Scotch Lamb cutlet and Haggis Bonbon, to Asian Marinated Scotch Beef Skewers and Specially Selected Pork Tikka Kebabs.

Kate Rowell, QMS Chair who is attending the show alongside Chief Executive, Sarah Millar and other QMS representatives said: “With every major meat exporting nation attending SIAL, it is vital that Scotland’s exporters have a strong presence in Paris, reinforcing the credentials that set Scotch apart from competitors, and being confident in our position as a leader on the global stage.”

Tom Gibson, Director of Market Development at QMS added: “Increasing trade with high value export markets is high on our agenda.

“SIAL Paris is a fantastic chance for our exporters to foster such meaningful relationships and we will grasp the opportunity to highlight the exceptional beef, sheep and pig producers of Scotland to a global audience of buyers.”

Keep up to date with QMS’ activities during these events by following QMS on Facebook, Instagram or Twitter. For more information on Scotch Beef PGI, Scotch Lamb PGI or Specially Selected Pork, visit