A new cooking guide has been launched by Cabinet Secretary for Rural Affairs and Islands, Mairi Gougeon MSP, to support customers to confidently choose and cook with different cuts of Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork.
The 2022 edition of the Scotch Butchers Club Steak Guide, which aims to encourage customers to talk to their local butchers about different cuts and recipes, was launched today at Bruce Brymer butchers in Brechin. The guide, named ‘Let’s Talk About Steak’, is now available from over 270 independent butchers that are members of the club which is managed by Quality Meat Scotland (QMS).
Ms Gougeon says that the new resource, which is full of recipe inspiration and stories, is a fantastic opportunity to highlight the craftmanship of butchers and the Scotch difference:
“This new guide is part of the continued evolution of the role butchers play in Scotland’s red meat industry; where they are seen as leaders in craftsmanship, product knowledge, provenance, speciality, and innovation in an era where consumers are striving to know more about where their food comes from.
“Alongside recipe inspiration and cooking guides, this guide also highlights the Scotch Difference – a guarantee that the meat you buy is sourced from quality assured Scottish farms that adopt the best animal welfare and production methods.”
Gordon Newlands, QMS Brands Development Manager who is responsible for the development and management of the Scotch Butchers Club, says that butchers continue to play an important role in supporting consumers to cook with new and different cuts of red meat.
“Not only does this new edition of the Steak Guide reflect the skills and knowledge within the butchery trade, but it also illustrates how QMS and Scotch Butchers Club’ are aligning the Scotch Brands with the evolving lifestyle and interests of consumers.”
For more information on Scotch Beef, Scotch Lamb and Specially Selected Pork, or to find out where to pick up the guide from your local Scotch Butchers Club Member, visit www.scotchbutchers.com.
JCM Media Contact: Rose Moggach – email@example.com or 07493 876646