As consumer trends change, Quality Meat Scotland (QMS) is placing a greater focus on targeted marketing than ever before with its forthcoming campaign, pursuing an insight-driven strategy that is aligning with the core values of the target audience, ensuring that...
The board of Scottish Agronomy is delighted to announce the appointment of its new managing director, Adam Christie. With Scottish Agronomy for over 30 years, Mr Christie is the long-standing Trials Manager for the 260-strong farmer cooperative, which offers...
Next generation, ethical Scottish distillers Highland Boundary showcases its talent for flavour innovation by supporting two gardens at the Chelsea Flower Show 2022. Partnering with Jane Porter designer of the “Still Garden” at the 2022 Chelsea Flower Show, Highland...
Jane Craigie Marketing (JCM) has strengthened its team, once again, with the appointment of Claire Taylor, who joins the agrifood and rural marketing agency as an Account Manager, following a successful career in broadcast and print journalism. With a deep-rooted...
By Bruce McConachie, Head of Industry Development at Quality Meat Scotland. I recently saw a picture of a cow on its knees squeezing under a barbed wire fence to get fresh spring grass on the other side, a funny image when you see that 20 feet along the fence, the...
Livestock productivity and environmental delivery can go hand in hand, and a brand-new project enlisting the support of Scottish farmers, is going to prove just that. Sheep and beef specialists from SAC Consulting, Poppy Frater and Lesley Wylie, will be leading a...
Scotland’s leading Farm Business event, AgriScot, has appointed a new agency to manage their marketing, PR and communications, following an extensive review. Agricultural and rural communications specialists, Jane Craigie Marketing (JCM), was unanimously selected to...
According to the latest market commentary from Quality Meat Scotland (QMS), the final week of April saw R4L steer prices in Scotland reach a new record high of 447.5p/kg. This placed them 3.5% higher than in the same week of 2021 when the highest price of the year...
With over 120 speakers taking to the stages, 15 manufacturers demonstrating direct drills, mob grazing demonstrations, a dung beetle safari and 175 exhibitors, this year’s Groundswell is not to be missed. The UK’s largest regenerative agriculture show takes place on...
With soaring input costs threatening the bottom line of many businesses, farmers are reminded that every cow in the milking herd must be able to justify her position. SAC Consulting is encouraging farmers to take a targeted approach to rising fertiliser and feed costs...